Deal unifies Privateers as global leader will provide on-field and training gear for student-athletes, coaches and staff
NEW ORLEANS – The University of New Orleans Department of Athletics and Under Armour (NYSE: UA) announce a new partnership agreement whereby Under Armour will become the official sports performance outfitter of the Privateers beginning July 1, 2017.
As part of the multi-year agreement, the Baltimore-based global leader in performance footwear, apparel and equipment will provide on-field and training gear for the student-athletes who compete for New Orleans’ 14 NCAA Division I programs. Additionally, Under Armour will outfit UNO Athletics’ coaches and staff.
“We are delighted to align our program with one of the most progressive and recognizable sports performance brands in the world,” New Orleans Director of Athletics Derek Morel said. “The Privateers are rising and this partnership with Under Armour will unify all of our student-athletes and coaches while serving as another testament to the collective renaissance of New Orleans Athletics.”
The new official outfitter agreement includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and venue presence within the University of New Orleans Department of Athletics and comes at a renaissance of the Privateers.
On the hardwood, the Privateer men’s and women’s basketball teams enjoyed multiple successes, including a trip for the men to the NCAA Tournament – the program’s first in over two decades – while the women qualified for their first Southland Conference Tournament berth since joining the league for the 2013-14 campaign. In addition, the volleyball team posted one of the biggest turnarounds in Division 1 in Fall 2015 and the baseball program saw a 17-game improvement from 2015 to 2016. This season, UNO has enjoyed a banner year to date, highlighted by a season sweep of in-state rival LSU.
The University of New Orleans Department of Athletics joins the growing Under Armour roster of NCAA Division I partners that includes Auburn, Boston College, Cincinnati, Maryland, Northwestern, Notre Dame, South Carolina, Texas Tech, the U.S. Naval Academy, Utah and Wisconsin
About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.